5 Best Email Marketing Software Tools for Businesses 2023
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Marketing seems like a huge headache in the beginning, especially when you start with 0 followers and you want to create a mailing list for distinguished and loyal visitors in order to reduce the costs of searching for new consumers.
We have researched and read hundreds of websites ourselves during this professional life. Big and small and everything in detail, you will.
Using our first-hand experience, we have gone through all the options of bringing and maintaining traffic using email marketing (for affiliate offers, physical and electronic products, courses … etc) and narrowed them down to the best tools.
Read in-depth reviews of these below – plus money-saving tips, the best types of mail marketing for different situations, and our way of choosing the right web host. Let’s jump to explain directly.
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Table of Contents
Here's a list of the 5 best email marketing services for small businesses that should make :
1: GetResponse
1000 – unlimited (custom)
GetResponse is another widely used email software tool by marketers. The tool offers all basic features at an affordable price, which makes it another contender for the best email marketing software tools to consider in 2020-2021.
The features offered by GetResponse include email automation, designed email templates, list segmentation, and email personalization. The tool offers a function called ‘Auto Funnel’ that acts as a ready marketing funnel for email campaigns.
The basic features are available for $15 per month, and enterprise packages range up to $1199 per month.
- Get 10,000 Free subscribers discount.
- The basic plan costs just $ 15 a month and includes email marketing, automated mailers, unlimited landing pages, automation models, and more.
2: Mailchimp
2000 – 200000+
A popular brand among marketers, also known for its chimp-faced mascot – Freddie, Mailchimp is an excellent email marketing software that caters to all your email marketing requirements. It continues to be a go-to choice for email marketers with added features and upgrades that will continue in 2020.
Mailchimp is a modern software tool with enterprise offerings like email automation, data segmentation, wide range of ready-made email template designs, allows manual code editing of templates, extensive content personalization, and advanced features such as landing page A/B testing, lead capture forms and integration with customer data platforms.
A lifetime free account can be created on Mailchimp that has all basic email campaign features. You can upgrade to the pro version for added features for a price of $9.99 to$299 based on the size of your database and features required.
Starting from $ 9.99 per month for all email templates, A / B testing, custom branding and 24/7 support.
Very limited template.
+ There are offers that do not provide “automation” which is the powerful and basic tool in any marketing work.
3: HubSpot
1000 – 500000
HubSpot is known for its all-in-one CRM automation tool that integrates sales, marketing, and customer service functions. This tool also offers an email marketing software that users can avail for free.
You can find all the basic email marketing features in this tool such as ready-to-use email templates, email automation, customer experience personalization, A/B testing, high deliverability rates, and email workflows.
Use this free email tool to personalize your email messaging and send it to a segmented audience to optimize the results of your email campaigns.
While the free version is available for a lifetime, you can always upgrade for added enterprise features by subscribing to the HubSpot marketing hub for $800 per month.
ActiveCampaign :4
500 – 100000+
ActiveCampaign is a brilliant alternative to mainstream email marketing software tools such as Mailchimp and Hubspot. The tool offers all email marketing solutions at an affordable price making it easier for small marketing teams.
Apart from basic features like email automation, segmentation, triggered emails, autoresponders, email funnels, email scheduling, A/B testing, and personalization, the tool also offers advanced capabilities like multi-user editing, managed deliverability, conditional content, and geo-tracking.
ActiveCampaign’s email solutions start from $9 per month and go up to $229 per month based on the features availed.
5: ConvertKit
1000 – 900000+
ConvertKit is an ideal fit for e-commerce businesses, that offers unique features like opt-in forms and landing page designers. It also offers complex email workflows and robust tagging systems that are rightly suited for e-commerce businesses.
Other features offered by ConvertKit are focused around conversions and include data management, list segmentation, email personalization, email automation, and dynamic reports. Advanced features include intuitive UI, website builder, and marketing automation.
ConvertKit offers email marketing features for packages that range between a price of $29 to $79 per month based on the number of your subscribers.
$29/month 0 to 1,000 subscribers
$49/month 1,000 – 3,000 subscribers
$79/month 3000 – 5,000 subscribers
Among the hundreds of e-mail marketing companies, we have narrowed down to the top 5 choices for the best marketing tools.
Whether you are looking for the cheapest prices, the most powerful services, or anything in between, you can find the best marketing tool for your needs from these top rated companies.
